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Job Details: Market Expert, 5G and Emerging RF

Full details of the job.

Market Expert, 5G and Emerging RF
Product Development
Bachelor's Degree
more than 10 years
TechInsights continues to expand our subscription products to include Radio Frequency (RF). We are seeking a Product Marketing Manager with a strong understanding of RF technology to join our product team and own the sales enablement and go-to-market strategy for all TechInsights’ RF channel products and services. Working closely with our sales, marketing and product management teams, as well as our experts in logic, memory, image sensing, power and mobile, you will explain the value of the RF portfolio and bring our products to market.

Occasional travel (15-20%) with potentially higher levels of travel during product launches is required.
• Define the market position for the RF channel; conduct competitor analysis and market research to understand the RF competitive landscape
• Understand buyer characteristics, create buyer personas and map the customer journey
• Define the product features and benefits
• Own the go-to-marketing strategy and sales enablement for the RF channel products and services
• Develop and execute strategies to drive demand and usage of products and services
• Provides the sales organization with the information, content and tools to enable the sales team to be more effective
• Prepares and presents product and service demonstrations to potential customers


• Undergraduate degree in a field related to high-technology or business (or equivalent work experience)
• MBA or graduate business degree desired but not mandatory
• 10+ years of experience understanding customer needs and communicating product/service value
• Knowledge of RF technology and its application including general knowledge of 3G/LTE, 5G, Bluetooth, WiFi, LPWAN is considered an asset
• Knowledge of semiconductor industry, and/or technologies and concepts related to Intellectual Property, Radio Frequency, IoT, automotive, consumer electronics, and mobile are assets
• Experience marketing SAAS based or information-based products
• Proven success in driving revenue, working with Sales and Marketing
• Ability to effectively work with clients and internal teams to distill feedback and drive consensus
• High level of comfort presenting in front of groups and C-level audience
• Demonstrated ability to achieve objectives independently

Technical Knowledge:
• Knowledge in the following areas are nice to have:
o Familiarity with V2X and 5G technologies in general
o Applications, Solutions and Regulations for use cases in Automotive and IoT

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
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